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Example code of centrex/laravel-btyd

Informations about the package laravel-btyd

Laravel BTYD — BG/NBD + Gamma-Gamma CLV Prediction

Latest Version on Packagist GitHub Tests Action Status GitHub Code Style Action Status Total Downloads

Implements the Buy 'Til You Die model for customer lifetime value (CLV) prediction. Fits BG/NBD parameters (purchase frequency + churn) and Gamma-Gamma parameters (monetary value) using MLE via Nelder-Mead optimisation. Supports persisting fitted parameters to the database for reuse.

Installation

Usage

1. Build customer summaries from transaction history

2. Fit the models on a cohort

3. Predict for individual customers

4. Persist fitted parameters

Full workflow example

Testing

Changelog

Please see CHANGELOG for more information on what has changed recently.

Credits

License

The MIT License (MIT). Please see License File for more information.

All versions of laravel-btyd with dependencies

PHP Build Version
Package Version
Requires php Version ^8.3
illuminate/database Version ^11.0|^12.0|^13.0
illuminate/support Version ^11.0|^12.0|^13.0
markrogoyski/math-php Version ^2.5
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