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Informations about the package oxid-module-gtm

[vt] Google Tag Manager

Google Tag Manager integration for OXID eShop v6.2 und höher
module version 0.5.0 ( 2021-12-10 )

Installation

Tag Manager konfigurieren:

Google Analytics 4 Einrichtung

GA4 Events / Customizing

für alle implementierten GA4 Events existieren Templates unter source/modules/GoogleTagManager/Application/views/ga4/, dabei entspricht der Dateiname dem Eventnamen in GA4. Die Einbindung dieser Event-Templates erfolgt über TPL-Blöcke unter source/modules/GoogleTagManager/Application/views/blocks/.

Universal Analytics Events

"EE-Trigger" für Ecomemrce-Tags (Beispiel für Google Tag Manager):

"EE-Tag" für Google Analytics Enhanced Ecommerce:

Verfügbare Datalayer Variablen

Für die einfachste Übersicht der enthaltenen Daten empfehle ich den Vorschau-Modus vom Google Tag Manager.

Bei jedem Seitenaufruf wird die Datenschicht mit einigen wenigen Infos erstellt, die man zum reinen Erfassen der Seitenaufrufe benötigt:

Alle für Ecommerce Tracking releavanten Daten werden mit speziellen Ecommerce Events in die Datenschicht eingefügt. Hier ist ein Beispiel für die Einrichtung von Enhanced Ecomemrce Tracking über Google Tag Manager:

LICENSE AGREEMENT

[vt] google-tag-manager
Copyright (C) 2021 Marat Bedoev
info: [email protected] oder so /* @todo: überarbeiten, wenn ich wieder nüchtern bin /

This program is free software;
you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version.

This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY;
without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, see http://www.gnu.org/licenses/

All versions of oxid-module-gtm with dependencies

PHP Build Version
Package Version
Requires php Version >=7.1
oxid-esales/oxideshop-ce Version ^v6.2
google/apiclient Version ^2.0
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