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Package usertrax-shopware
Short Description usertrax for Shopware 6 – cookieless conversion tracking, attribution, A/B testing & feedback
License proprietary
Homepage https://usertrax.io
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Informations about the package usertrax-shopware
usertrax for Shopware 6
Official Shopware 6 plugin for usertrax — cookieless conversion tracking, channel attribution, offline conversion export, A/B testing, and an optional feedback widget.
Built by Splintnet. Compatible with Shopware 6.7.
What it does
The plugin wires your storefront into the usertrax tracker so you get a clean ecommerce funnel without cookies or a consent banner for usertrax itself.
| Capability | Details |
|---|---|
| Tracker script | Loads cvs.js in <head> (page views are automatic) |
| Ecommerce funnel | GA4-shaped events from product view through purchase |
| Feedback widget | Optional feedback.js (enabled by default) |
| Identity | identify + user_data on the order confirmation page |
| Attribution | Click IDs / UTMs are handled by the tracker (advanced tracking) |
usertrax can then export conversions back to ad platforms — see Conversion export overview, Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads.
Requirements
- Shopware 6.7 (
shopware/core,shopware/storefront) - A usertrax domain + API key from the dashboard (quick start)
- Feedback widget: Pro plan or higher, and Feedback enabled for the domain in the dashboard (feedback docs)
Installation
Via Composer (recommended)
Manual / path install
Copy this repository into custom/plugins/Usertrax, then run the same plugin:refresh / plugin:install / build-storefront steps as above.
Then open Admin → Extensions → usertrax → Configuration and set your API key from the usertrax dashboard.
Configuration
Namespace: Usertrax.config.*
Plugin class: Splintnet\Usertrax\Usertrax
| Key | Description | Default |
|---|---|---|
active |
Load tracker + fire ecommerce events | true |
apiKey |
Domain data-key from the usertrax dashboard |
your domain key |
feedbackWidget |
Load feedback.js |
true |
debugMode |
Sets usertraxConfig.debugMode (console logging) |
false |
Tracking and feedback can be toggled independently; both share the same API key.
Ecommerce events
Events use the GA4 ecommerce shape documented in Advanced Tracking. The plugin also sends compatibility fields (total, id) expected by the current tracker contract.
| Event | When it fires |
|---|---|
view_item |
Product detail page |
add_to_cart |
Add-to-cart form submit |
remove_from_cart |
Line-item remove |
view_cart |
Cart page + offcanvas cart |
begin_checkout |
Checkout CTA (cart / offcanvas) |
add_shipping_info |
Confirm page (shipping methods present) |
add_payment_info |
Confirm page |
purchase |
Order finish / thank-you page |
item_id prefers the product number (SKU) so Meta/Google catalog matching works. See Meta Ads export and Advanced Tracking → Meta forwarding.
Example purchase payload
On the finish page the plugin also calls usertrax.identify() so later conversions and the feedback widget share the same person context.
How scripts are loaded
When enabled, the plugin extends Shopware’s analytics head template and injects:
https://usertrax.io/cvs.js— conversion tracker (quick start)https://usertrax.io/feedback.js— feedback widget (feedback)
Both use the same data-key. Page views and session/attribution are handled inside the tracker; this plugin focuses on ecommerce conversions.
For first-party / proxy setups, see the proxy guides.
Ads forwarding (tracker-side)
With usertraxConfig.ga4 / tagManager / facebook (or legacy ads: true), the tracker can forward events to GA4, GTM, and Meta — including standard Meta events (Purchase, AddToCart, …), items[], and eventID for Pixel ↔ CAPI deduplication.
Details: Advanced Tracking → Ads forwarding.
Related platform docs:
Development notes
- Storefront JS entry:
src/Resources/app/storefront/src/main.js - Ecommerce plugin:
src/Resources/app/storefront/src/plugin/usertrax/ - After JS changes in a Shopware project:
bin/build-storefront.sh - Repository: splintnet/usertrax-shopware
Documentation
| Topic | Link |
|---|---|
| Documentation home | https://usertrax.io/en/docs/ |
| Quick start | https://usertrax.io/en/docs/getting-started/quick-start/ |
| Advanced tracking | https://usertrax.io/en/docs/features/advanced-tracking/ |
| Feedback widget | https://usertrax.io/en/docs/features/feedback/ |
| A/B testing | https://usertrax.io/en/docs/features/ab-testing/ |
| Conversion exports | https://usertrax.io/en/docs/exports/ |
| Product website | https://usertrax.io |
License
Proprietary — Splintnet / usertrax.
