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MixPanel for Laravel

Sponsors

We like to thank the following sponsors for their generosity. Please take a moment to check them out.

• LIX

Features

• Asynchronous data transmission to Mixpanel's services. This prevents any delays to your application if Mixpanel is down, or slow to respond.
• Drop-in installation and configuration into your Laravel app, tracking the most common events out of the box.
• Simple Stripe integration allowing you to track revenues at the user level.
• Front-end-ready Mixpanel JS library, both for Laravel Elixir inclusion or Blade template use.

Requirements and Compatibility

• PHP >= 7.2
• Laravel >= 8.0

Legacy Versions

• Laravel 5.2
• Laravel 5.0

Installation

1. Install the package:

2. Add your Mixpanel API Token to your .env file:

3. Add the MixPanel Host domain only if you need to change your MixPanel host from the default:

Configuration

Default Values

• services.mixpanel.host: pulls the 'MIXPANEL_HOST' value from your .env file.
• services.mixpanel.token: pulls the 'MIXPANEL_TOKEN' value from your .env file.
• services.mixpanel.enable-default-tracking: (default: true) enable or disable Laravel user event tracking.
• services.mixpanel.consumer: (default: socket) set the Guzzle adapter you want to use.
• services.mixpanel.connect-timeout: (default: 2) set the number of seconds after which connections timeout.
• services.mixpanel.timeout: (default: 2) set the number of seconds after which event tracking times out.
• services.mixpanel.data_callback_class: (default: null) manipulate the data being passed back to mixpanel for the track events.

Upgrade Notes

Version 0.7.0 for Laravel 5.5

• Remove the service provider from /config/app.php. The service provider is now auto-discovered in Laravel 5.5.

Page Views

• Page view tracking has been removed in favor of Mixpanels in-built Autotrack functionality, which tracks all page views. To turn it on, visit your Mixpanel dashboard, click Applications > Autotrack > Web > etc. and enable Autotracking.

Usage

MixPanel is loaded into the IoC as a singleton. This means you don't have to manually call $mixPanel::getInstance() as described in the MixPanel docs. This is already done for you in the ServiceProvider.

Common user events are automatically recorded:

• User Registration
• User Deletion
• User Login
• User Login Failed
• User Logoff
• Cashier Subscribed
• Cashier Payment Information Submitted
• Cashier Subscription Plan Changed
• Cashier Unsubscribed

To make custom events, simple get MixPanel from the IoC using DI:

If DI is impractical in certain situations, you can also manually retrieve it from the IoC:

After that you can make the usual calls to the MixPanel API:

• $mixPanel->identify($user->id);
• $mixPanel->track('User just paid!');
• $mixPanel->people->trackCharge($user->id, '9.99');

• $mixPanel->people->set($user->id, [$data]);

  And so on ...

  Stripe Web-Hook

  If you wish to take advantage of the Stripe web-hook and track revenue per user, you should install Cashier: https://www.laravel.com/docs/5.5/billing

  Once that has been completed, exempt the web-hook endpoint from CSRF-validation in /app/Http/Middleware/VerifyCsrfToken.php:

  The only other step remaining is to register the web-hook with Stripe: Log into your Stripe account: https://dashboard.stripe.com/dashboard, and open your account settings' webhook tab:

  Enter your MixPanel web-hook URL, similar to the following: http://<your server.com>/genealabs/laravel-mixpanel/stripe:

  Be sure to select "Live" if you are actually running live (otherwise put into test mode and update when you go live). Also, choose "Send me all events" to make sure Laravel Mixpanel can make full use of the Stripe data.

  JavaScript Events & Auto-Track

  Blade Template (Recommended)

  First publish the necessary assets:

  Then add the following to the head section of your layout template (already does the init call for you, using the token from your .env file):

  Laravel Elixir

  Add the following lines to your /resources/js/app.js (or equivalent), and don't forget to replace YOUR_MIXPANEL_TOKEN with your actual token:

Laravel Integration

Out of the box it will record the common events anyone would want to track. Also, if the default $user->name field is used that comes with Laravel, it will split up the name and use the last word as the last name, and everything prior for the first name. Otherwise it will look for first_name and last_name fields in the users table.

• User registers:

• User is updated:

• User is deleted:

• User is restored (from soft-deletes):

• User logs in:

• User login fails:

• User logs out:

Tracking Data Manipulation

If you need to make changes or additions to the data being tracked, create a class that implements \GeneaLabs\LaravelMixpanel\Interfaces\DataCallback:

Then register this class in your services configuration:

Stripe Integration

Many L5 sites are running Cashier to manage their subscriptions. This package creates an API webhook endpoint that keeps vital payment analytics recorded in MixPanel to help identify customer churn.

Out of the box it will record the following Stripe events in MixPanel for you:

Charges

• Authorized Charge (when only authorizing a payment for a later charge date):

• Captured Charge (when completing a previously authorized charge):

• Completed Charge:

• Refunded Charge:

• Failed Charge:

Subscriptions

• Customer subscribed:

• Customer unsubscribed:

• Customer started trial:

• Customer upgraded plan:

• Customer downgraded plan (based on dollar value compared to previous plan):

The Fine Print

Commitment to Quality

During package development I try as best as possible to embrace good design and development practices to try to ensure that this package is as good as it can be. My checklist for package development includes:

• ✅ Achieve as close to 100% code coverage as possible using unit tests.
• ✅ Eliminate any issues identified by SensioLabs Insight and Scrutinizer.
• ✅ Be fully PSR1, PSR2, and PSR4 compliant.
• ✅ Include comprehensive documentation in README.md.
• ✅ Provide an up-to-date CHANGELOG.md which adheres to the format outlined at http://keepachangelog.com.
• ✅ Have no PHPMD or PHPCS warnings throughout all code.

Contributing

Please observe and respect all aspects of the included Code of Conduct https://github.com/GeneaLabs/laravel-model-caching/blob/master/CODE_OF_CONDUCT.md.

Reporting Issues

When reporting issues, please fill out the included template as completely as possible. Incomplete issues may be ignored or closed if there is not enough information included to be actionable.

Submitting Pull Requests

Please review the Contribution Guidelines https://github.com/GeneaLabs/laravel-model-caching/blob/master/CONTRIBUTING.md. Only PRs that meet all criterium will be accepted.

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