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Informations about the package agent-netresearch-branding

Netresearch Brand Guidelines Skill

A comprehensive Claude Code skill for implementing Netresearch brand guidelines in web projects. Ensures consistent brand application across all digital touchpoints.

Why this skill is public

Brand guidelines (logo, colors, typography, voice) are intentionally publicly available so external partners, contractors, and contributors can apply them when working on Netresearch-affiliated projects without needing internal-system access. This mirrors how most agencies publish their brand identity. The skill ships only published brand collateral; nothing under it is internal-only.

🔌 Compatibility

This is an Agent Skill following the open standard originally developed by Anthropic and released for cross-platform use.

Supported Platforms:

Skills are portable packages of procedural knowledge that work across any AI agent supporting the Agent Skills specification.

Overview

This skill provides complete brand guidelines, reference documentation, and ready-to-use templates for implementing Netresearch's visual identity on web projects. It enables Claude Code to help developers and designers maintain brand consistency across websites, applications, and digital materials.

Features

📋 Comprehensive Brand Guidelines

🎨 Reference Documentation

🎯 Templates & Examples

Installation

Marketplace (Recommended)

Add the Netresearch marketplace once, then browse and install skills:

Without a marketplace

Since Claude Code 2.1.157 a plugin directory under your personal skills directory loads on its own:

It loads as netresearch-branding@skills-dir on the next session. Update with git -C ~/.claude/skills/netresearch-branding pull and start a new session; remove it by deleting the directory. This route has no claude plugin update.

npx (skills.sh)

Install with any Agent Skills-compatible agent:

Download Release

Download the latest release and extract to your agent's skills directory.

Git Clone

Composer (PHP Projects)

Requires netresearch/composer-agent-skill-plugin.

npm (Node Projects)

Requires @netresearch/agent-skill-coordinator, which discovers the skill in node_modules and registers it in AGENTS.md via a postinstall hook. For pnpm, also allowlist the coordinator's postinstall:

Usage

Automatic Activation

The skill activates automatically when working on:

Manual Invocation

Example Workflows

Creating a New Landing Page

Brand Compliance Check

Component Development

Brand Quick Reference

Colors

Color Hex Usage
Turquoise #2F99A4 Primary brand color, links, CTAs
Orange #FF4D00 Accent color, emphasis only
Anthracite #585961 Primary text color
Light Grey #CCCDCC Borders, backgrounds
White #FFFFFF Primary background

Typography

Element Font Size Weight
Headlines (Web) Raleway 48px-56px 700
Body (Web) Open Sans 16px 400
Buttons Raleway 16px 600
Documents Calibri 11-12pt 400/700

Key Principles

  1. High White Space - Generous padding and margins throughout
  2. Responsive Design - Mobile-first approach with defined breakpoints
  3. Accessibility - WCAG AA compliance mandatory
  4. Color Hierarchy - Turquoise primary, orange accent only
  5. Clean Typography - Clear hierarchy with Raleway + Open Sans

File Structure

Brand Component Library

Buttons

Cards

Forms

CSS Custom Properties

The skill includes a complete set of CSS custom properties for easy implementation:

Accessibility Compliance

All brand implementations must meet WCAG AA standards:

✅ Text Contrast Ratios (measured):

✅ Keyboard Navigation:

✅ Screen Readers:

Responsive Breakpoints

Social Media Specifications

Profile Images

Header/Cover Images

Quality Checklist

Before deploying any branded material:

Visual Design:

Technical:

Content:

Contributing

Contributions are welcome! Please follow these guidelines:

  1. Fork the repository
  2. Create a feature branch (git checkout -b feature/improvement)
  3. Make your changes
  4. Test thoroughly against brand guidelines
  5. Commit your changes (git commit -m 'Add improvement')
  6. Push to the branch (git push origin feature/improvement)
  7. Create a Pull Request

License

This project uses split licensing:

See the individual license files for full terms.

Support

Issues and Questions:

Netresearch Contact:

Related Skills

Credits

Created by Netresearch DTT GmbH for consistent brand implementation across digital projects.

Maintained By: Netresearch DTT GmbH, Leipzig, Germany

Version: 1.0.0 Last Updated: 2025-10-18

All versions of agent-netresearch-branding with dependencies

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Package Version
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