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Ordo — Marketing Automation for Magento Open Source

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A Klaviyo/HubSpot-style campaign engine (trigger → conditions → actions, drag-and-drop canvas) that runs inside stock Magento Open Source — no Adobe Commerce B2B license, no per-contact MA subscription. Triggers are computed from data Magento already has (orders, quotes, customers, carts), or from a small first-party data model added alongside it.

Covers both classic B2C lifecycle automation (abandoned cart, win-back) and B2B triggers most external MA tools can't see at all — credit limit alerts, order approval workflows, reorder reminders — because they never had access to that data.

Features

B2B

• Reorder reminders based on a customer's own purchase history.
• Offer/quote expiry reminders (ordo_offer).
• Credit limit alerts (cron + GET /V1/ordo/credit-limit/mine), with an optional hard checkout block at 100% utilization.
• Order approval workflow — orders above a per-customer spend limit are held for a token-based admin approve/reject email, with escalation for unresolved approvals.
• Free gift above a cart threshold — admin-defined gift pool with cascading cart-subtotal tiers, selected via REST.

B2C

• Abandoned cart recovery, capped per cart.
• Welcome email on registration.
• Win-back / re-engagement email after N days of inactivity, self-clearing once the customer orders again.
• SMS recovery (Twilio) — a send_sms campaign action, with delivery-status tracking and opt-out handling.
• WhatsApp (Meta Cloud API) — a send_whatsapp campaign action sending pre-approved templates, with its own admin-managed template approval lifecycle and delivery-status webhook.
• Web Push notifications — a send_push campaign action delivering real browser/OS notifications (RFC 8291/8292, no vendor SDK), to every device a customer has subscribed from.
• Price-drop / back-in-stock alerts — a customer/visitor watches a product from its PDP, two scan crons dispatch price_drop/back_in_stock campaign triggers on the first real change.

Shared foundation

• Behavioral tagging — the segmentation primitive every trigger above reads or writes.
• Sales-rep signature on automated emails; a weekly digest groups inactive customers by rep.
• Campaign engine — a "when X happens and Y is true, do Z" rule engine, with conditions/actions as di.xml-registered plug-ins and a full REST service contract.
• Predictive send-time optimization — opt-in per send_email action, defers to each customer's own historically-best email open/click hour (email-only: the only channel with open/click data).
• On-site behavior tracking — a dependency-free JS snippet turning page/product/category views into campaign-engine tags.
• Admin UI — dashboard, campaign builder (editable Drawflow trigger(s) → conditions → actions canvas, multiple triggers per campaign), campaign calendar (trigger/action timing across all campaigns), free gift offer builder, reorder-cycles diagnostic grid.

Every feature has its own config toggle under Stores → Configuration → Ordo Automation and its own cron job.

Install

Documentation

• ROADMAP.md — what's still open.
• docs/CHANGELOG.md — implementation history.
• docs/ARCHITECTURE.md — directory/class map.
• VERIFICATION.md — install/test checklist run against a real Magento instance.
• API.md — REST service contract reference.
• CONTRIBUTING.md — quality/testing requirements for changes.
• Localization: i18n/ CSVs, keyed off en_US.csv. Shipped: en_US, pl_PL (native-reviewed), de_DE, fr_FR, es_ES, it_IT, pt_BR, zh_Hans_CN, ja_JP, ru_RU, uk_UA, nl_NL (machine-translated, pending native review).

License

MIT — see LICENSE.

Copyright (c) 2026 Michał Per.