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Informations about the package marketing-analytics

Version Magento PHP License Packagist
Website LinkedIn Email

HK2 Marketing Analytics

Overview

HK2 Marketing Analytics integrates Google Analytics 4 (GA4), Facebook (Meta) Pixel, and Google Product Feed generation into your Magento 2 store. It provides a centralized configuration panel for managing analytics and tracking settings without modifying theme templates.

Problem Statement

Magento store owners need to integrate multiple analytics and marketing tracking services to measure store performance, understand customer behavior, and optimize marketing campaigns. Manually editing templates for each service is error-prone, requires theme maintenance, and does not scale across multiple services.

Solution Approach

This module provides a unified configuration-driven integration for Google Analytics 4 and Facebook Pixel tracking. Tracking scripts are injected automatically on all frontend pages via a layout handle, with no template overrides required. A scheduled cron job generates the Google Product Feed for Merchant Center submissions.

Who is this for?

Use Cases

Key Features

System Requirements

Installation

See Installation Guide for detailed instructions.

Configuration

Navigate to Stores > Configuration > HK2 > Marketing Analytics in the Magento Admin Panel.

Available settings:

Setting Description
Enable Module Toggle the module on/off
Google Analytics / GA4 Measurement ID Your GA4 measurement ID (format: G-XXXXXXXXXX)
Facebook (Meta) Pixel ID Your Facebook Pixel ID
Enable Google Product Feed Enable daily product feed generation for Google Shopping

Content Security Policy (CSP)

If you have Content Security Policy enabled in your Magento store, ensure the following external domains are whitelisted:

Privacy & GDPR

When using Google Analytics and Facebook Pixel, ensure compliance with applicable privacy regulations:

For detailed usage instructions, refer to the Usage Guide.

Documentation

Known Limitations

Contributing

Contributions are welcome. Please open an issue or pull request on the repository.

Report security vulnerabilities to SECURITY.md for details.

License

This module is licensed under the Open Software License 3.0 (OSL-3.0). See LICENSE.txt.

Disclaimer

This module is provided "as is" without warranty of any kind. The authors are not responsible for any damages arising from its use. Ensure compliance with applicable laws and regulations when using tracking technologies.

All versions of marketing-analytics with dependencies

PHP Build Version
Package Version
Requires php Version ^8.1 || ^8.2 || ^8.3 || ^8.4
magento/framework Version ^103.0.0
hk2/core Version ^1.0
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