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Files in expertsender/ecdp
Vendor expertsender
Package ecdp
Short Description Integration with ExpertSender CDP
License proprietary
Package ecdp
Short Description Integration with ExpertSender CDP
License proprietary
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Informations about the package ecdp
ECDP Integration for Magento
Overview
The ECDP Integration for Magento allows you to seamlessly connect your Magento store with the ECDP marketing automation platform. ECDP offers a comprehensive suite of tools to optimize marketing efforts, personalize customer interactions, and drive sales growth.
Installation & Configuration
-
Install the Extension
- Upload the extension package via Magento's Component Manager or manually via FTP.
- Run the necessary Magento commands to enable the extension.
-
Configure General Settings
- Navigate to Admin Panel -> Expertsender -> General Settings -> General Configuration.
- Enter API Key, Tracking Code, and Website ID.
- Enable or disable API Logging.
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Set Up Data Preferences
- Choose whether to use the billing or shipping address for customer phone numbers under Data Customers.
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Configure Consent Forms
- Go to Admin Panel -> Expertsender -> Form Settings.
- Customize text displayed before consents.
- Choose between Single Opt-In or Double Opt-In for each form.
-
Map Attributes and Statuses
- Feature Mapping: Admin Panel -> Expertsender -> Feature Mappings -> Create.
- Map Magento attributes to ECDP features for users, products, or orders.
- Order Status Mapping: Admin Panel -> Expertsender -> Order Status Mappings -> Create.
- Map Magento order statuses to ECDP statuses.
- Feature Mapping: Admin Panel -> Expertsender -> Feature Mappings -> Create.
- Manage Consents
- Create Consents: Admin Panel -> Expertsender -> Consents -> Create.
- Define consents for forms like Registration, Profile Edit, Checkout, and Newsletter.
- Create Consents: Admin Panel -> Expertsender -> Consents -> Create.
Integration Features
- Easy Configuration: General settings for API Key, Tracking Codes, and API Logging.
- Data Synchronization: Map customer attributes, product features, and order statuses to ECDP.
- Consent Management: Single Opt-In (SOI) and Double Opt-In (DOI) options with customizable consent checkboxes.
- Data Transmission: Secure data transmission via cron jobs, with a retry mechanism for transmission failures.
ECDP Features & Benefits
- Enhanced Communication: Utilize bulk communication channels like Email, SMS, and Web Push to effectively reach your customers.
- Automated Workflows: Set up automated workflows triggered by customer actions such as sign-ups, abandoned carts, or order completions.
- Advanced Segmentation: Leverage detailed customer data for precise segmentation, enabling targeted marketing campaigns.
- Personalized On-site Content: Deliver personalized content using pop-ups, banners, and forms with an intuitive drag-and-drop editor.
- Powerful Recommendation Engine: Automatically suggest products based on customer behavior, supporting advanced filters and boosters.
- Comprehensive Reporting: Access detailed reports on emails, SMS, and web traffic to inform your marketing strategies.
Bulk Communication
- Channels:
- SMS
- Web Push Notifications
- Automated Workflows:
- Triggers: Sign-up, Scheduled, On Date, Custom Event, Abandoned Browse, Abandoned Cart, Add to Cart, Order, Price Drop
- Templates: A wide range of pre-built, customizable templates for various marketing automation use cases.
- Reports:
- Detailed analytics on Email, SMS, and Web Push performance
- Web Traffic Tracking and Insights
- Recommendation Engine Report
On-site Content & Web Traffic Tracking
- Visitor Tracking: Track both anonymous and recognized visitors, merging anonymous data with recognized profiles.
- Form Scraping: Enhance visitor recognition and subscription rates.
- Content Tools: Create pop-ups, banners, and customizable forms using a drag-and-drop editor.
Customers & Data
- Segmentation: Advanced customer segmentation for targeted campaigns.
- RFM Analysis: Evaluate customer value based on Recency, Frequency, and Monetary metrics.
- Discount Codes: Generate and manage discount codes within campaigns.
- Recommendation Engine: Provide personalized product recommendations.
All versions of ecdp with dependencies
PHP Build Version
Package Version
Requires
php Version
>=7.1
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