The Negotiations API gives sellers the ability to proactively send discount offers to buyers who have shown an "interest" in their listings. By sending buyers discount offers on listings where they have shown an interest, sellers can increase the velocity of their sales. There are various ways for a buyer to show interest in a listing. For example, if a buyer adds the listing to their Watch list, or if they add the listing to their shopping cart and later abandon the cart, they are deemed to have shown an interest in the listing. In the offers that sellers send, they can discount their listings by either a percentage off the listing price, or they can set a new discounted price that is lower than the original listing price. For details about how seller offers work, see Sending offers to buyers.

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macropage/sdk-ebay-rest-marketing

0 Favers
4 Downloads

The Marketing API offers two platforms that sellers can use to promote and advertise their products: Promoted Listings is an eBay ad service that lets sellers set up ad campaigns for the products they want to promote. eBay displays the ads in search results and in other marketing modules as SPONSORED listings. If an item in a Promoted Listings campaign sells, the seller is assessed a Promoted Listings fee, which is a seller-specified percentage applied to the sales price. For complete details, refer to the Promoted Listings playbook.Promotions Manager gives sellers a way to offer discounts on specific items as a way to attract buyers to their inventory. Sellers can set up discounts (such as "20% off" and other types of offers) on specific items or on an entire customer order. To further attract buyers, eBay prominently displays promotion teasers throughout buyer flows. For complete details, see Promotions Manager. Marketing reports, on both the Promoted Listings and Promotions Manager platforms, give sellers information that shows the effectiveness of their marketing strategies. The data gives sellers the ability to review and fine tune their marketing efforts.Store Email Campaign allows sellers to create and send email campaigns to customers who have signed up to receive their newsletter. For more information on email campaigns, see Store Email Campaigns.Important! Sellers must have an active eBay Store subscription, and they must accept the Terms and Conditions before they can make requests to these APIs in the Production environment. There are also site-specific listings requirements and restrictions associated with these marketing tools, as listed in the "requirements and restrictions" sections for Promoted Listings and Promotions Manager. The table below lists all the Marketing API calls grouped by resource.

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macropage/sdk-ebay-rest-catalog

0 Favers
24 Downloads

The Catalog API allows users to search for and locate an eBay catalog product that is a direct match for the product that they wish to sell. Listing against an eBay catalog product helps insure that all listings (based off of that catalog product) have complete and accurate information. In addition to helping to create high-quality listings, another benefit to the seller of using catalog information to create listings is that much of the details of the listing will be prefilled, including the listing title, the listing description, the item specifics, and a stock image for the product (if available). Sellers will not have to enter item specifics themselves, and the overall listing process is a lot faster and easier.

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macropage/sdk-ebay-rest-analytics

1 Favers
22 Downloads

The Analytics API provides data and information about a seller and their eBay business. The resources and methods in this API let sellers review information on their listing performance, metrics on their customer service performance, and details on their eBay seller performance rating. The three resources in the Analytics API provide the following data and information: Customer Service Metric – Returns data on a seller's customer service performance as compared to other seller's in the same peer group. Traffic Report – Returns data that shows how buyers are engaging with a seller's listings. Seller Standards Profile – Returns data pertaining to a seller's performance rating. Sellers can use the data and information returned by the various Analytics API methods to determine where they can make improvements to increase sales and how they might improve their seller status as viewed by eBay buyers. For details on using this API, see Analyzing seller performance.

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